As I sit here writing this it is 99 degrees outside and we have spent a few hours buying school clothes. That means we have a week to go until school starts!
So in about 8 days I will be back to work, the summer is 8+ weeks of holding pattern for me, work when you can and make what you can in between swimming, chasing lizards and getting more clothes dirty than I would have thought my daughter owned.
I know not everyone stops work for the summer, some people have big teams to keep employed and some people don’t have kids so they can work right through. For me it has been a very up and down time. I found a renewed passion for selling, on eBay of all places, the buzz of a $1.50 needlework pattern selling for $36 and $3 shirts going for $50 was a good one. It has been nice to do something different and learn that the skills you build in traditional IM have a use on eBay.
I have been watching some people launch product that are half baked and poorly envisioned but make a fortune on them as they have a flash sales page and are well connected. That makes me sad but some other things happened to reassure me that the good guys do ok as well..
Over the summer I have seen people change direction 180 degrees and that is a good thing. If the stuff you are doing isn’t making money then change, write a book, find a product to sell, offer services. No one has the right answer for everyone, you are working for your own benefit so do what works for you.
So what have I seen/heard/learned this last week or so (i really havent been paying attention before that)..
In the last week both Hostgator and a couple of other big hosts have had huge downtime. This cost a lot of people a lot of money, some product launches got held up, I am sure a lot of amazon/affiliate sales were lost and of course Adsense clicks can’t be made if they can’t see your site.
This made 2 things happen on Facebook..
1-Everyone moaned, a lot, and slagged off the new owners of Hostgator (which doesnt explain why the other company was down)
2-Everyone moved to a “better” host and then shared their affiliate link. They had been with the new company for all of 10 minutes so there was no way to really know if they are any better but hey when did that stop anyone slapping up an aff link?
Black Hat Still Works
I have not got a clue why this is news to anyone, Attempting to manipulate the Google results is a full time job for more than one very smart cookie. The latest news (and it seemed obvious to me so not sure why it is big news) is that by changing the dates on your WordPress posts you can fool Google into thinking it is new and ranking it higher (ok maybe a bit more to it but that is the basic gist).
Seemed pretty obvious that this was at least worth a try as soon as they started talking freshness. I believe there is at least one plugin that does it for you. One thing people forget is that BH is not easy, it is no easier than “White hat” SEO . You have to know your arse from your elbow, you have to be able to do some elementary technical things and you have to be able to think.
That is why so many people do it really badly, they don’t think and they don’t take the time to learn the technical skills needed to achieve the desired result.
There is Gold In Them Thar Hills…Still
This is one thing that hasn’t changed over the summer, there is money being made and there are products being released telling you how to do it. The other thing that hasn’t changed is that people are buying the products then doing nothing with them.
Services are resurfacing, and higher priced ones, this is a great way to make some money. Offer a service that you can do standing on your head but others can’t.
Niche, Niche, Quiche
This was reconfirmed rather than learned, anyone can built a wordpress site for you for $150 or less. There are plenty of people who can write “quality” content for your site. Even getting videos made isn’t expensive, but if you pick a niche that is a dud then nothing will help you.
That is all for today, I have one more week before I am back at this full time, ok well more full time than I have been for the last 2+ months. I want to hear what you have been up to , what has bummed you out or excited you. Come on share the news!