You may or may not have noticed that I have been missing in action for months. No new products, no real updates on anything, no blog posts and not even any action on my FB page.
Why Paul, why?
Because I got to the point where I just didn’t care, I was phoning it in and even then I was doing it poorly.
If I am only doing IM for the money, well I may as well get a job, steady hours, steady income and no more or less worries than comes with working for yourself.
So that is what I have done, I stopped it all.. I have let pretty much all my sites go. I havent renewed domains, I have shrunk down to one $10 a month hosting account.
I realized that the only way to make money in product creation was to schmooze. To go to events, spend time in the bar, suck up to people and hope that when my next tool gets released they will remember my name enough to actually think about maybe promoting.
To build the big ass list and not care if they get pushed something new every week or month, to produce upsells (which should really be in the product to make it complete) so I can eek out some money from the product (because people wont promote unless I gave 100% on the FE). There is so much more I could say ..but it all just seems pointless and at the point when you feel it is pointless you stop doing it.
So what does this mean, well it means I am not spending any time trying to learn how to sell T-Shirts (until FB change the rules and kill that off), I am not calling local business people to try and sell them on how important a website/fb page/cure receptionist is (because if they don’t know by now they have bigger issues than I can deal with), I am not trying to work out what the heck Google actually want in a info page.
I am not spending a couple of hours a day scouring forums and FB groups for what is hot, what the next shiny object will be, what is the next idea that I could turn into software.
I feel RELIEVED
If you are making good money online, then I am genuinely pleased for you. If you are chasing shiny objects and beating yourself up because your one and only site tanked, and BSing on forums and Facebook about how well you are doing..Just stop
On the last 2 years of taxes, did your online business mean you had to pay tax or did it please you to know it made a loss so you would get some back?
If you have made a loss for 2 years.. STOP.. Take a break, spend some time with the family, go walking, do all the jobs that you promised your wife you would do.
Because if you are “working” online for money, and you havent made any money in 2 years.. Well you have been working for free for 2 years.. If you are willing to work 10 hours a week for FREE for the next 2 years what could you achieve? Is there a homeless shelter nearby that could use your 10 hours a week to help people in a far worse place than you are?
Could you spend the 10 hours in a charity shop?, Maybe reading to people in homes who have no visitors, could you become a volunteer fire fighter, what about learning that martial art you always dreamed of..
I can’t believe that your dream is to read blog posts, WSO offers and sales pages telling you how you have to jump on this new thing before the loophole gets close.
If you hate your job , and so you do IM because you hope one day to earn enough to quit, well you should quit. QUIT IM! Spend 30 mins writing down your dream job, then what it would take to get there.
In the 10 hours a week you spend on IM, you could learn a language , you could learn to fly a plane, you could learn to be a fitness instructor, you could learn to be the best BBQ Chef in the land.
YOU CAN DO ANYTHING
What am I doing…
I have a day job now, and I love it.. I know that sounds crazy but I do. I get to deal with programmers (ok they may not always be so happy to speak to me), I am visibly moving the company forward, I get to speak to real life people daily. Some are funny, some are not, some questions are dumb, some are genius. But they are respectful and not one of them are calling me names over a $17 sale of which I earned $0.
But what about online.. well my wife does eBay and some Amazon FBA. I actually like the FBA model because we go shopping together, we come home box it when we want and then ship it off. Am we earning as much as when I was in my heyday.. Nope , am I as stressed.. Nope and FBA is growing leaps and bounds for her.
Would I go back into IM?
Yes, but not doing products at $17..
I would come back into IM with software as a service, and I would not aim it at IM’ers who want to spend as little as possible. I would get in with ecommerce (which I really enjoy), I would get back in with building a real business rather than just making money.
Are you building a business, or are you making money and hope you make enough to finance the next thing before Google/Facebook/Whoever pull the rug out on that idea. If you are just making money, then my advice is to seriously look at whether this is making you happy, if you are forgoing happiness for cash then I hope you are putting that cash to good use.
So it is goodbye from me and thanks for all the fish, I am emailing buyers of my various programs with the latest versions of stuff and I will carry on helping where I can. I really have made some great relationships in the IM world, I just do not have the interest to keep pushing, I love being involved with programmers and a company that has the money to back up real products.
Ok I could go on and on but I won’t, I truly salute the people who have made massive money online year in and year out but I am much happier moving onto things I actually care about rather than trying to rank a site for adult female acne just so i can get some adsense clicks.