I was sick for so much of January that it seems to have gone by in an absolute blur. I did learn that having a fever of 103 while getting ready for a new product launch is no fun at all. I was lucky that I have some good friends who jumped in and helped out with some of it, but all in all 3 days of shivering and shaking so much my teeth sounded like castanets is not something I recommend to anyone.
Testing New Things
February is going to be the month of testing new things. Here are a few of the things I am working on this month
I have started a Facebook page and am running ads to get new likes on a page that has been sitting dormant for a while. In my first run I got the cost per like down to 12c each. That is for targeted likes, these are people who are interested in the page. I am aiming for 2k likes, so I really do want to get the cost down to below 10c each.
I will be doing some testing of targeting and the images I use until I can get the cost down. For those who do not know a CTR of 0.8% is pretty good. Once I have got some more likes I will then try and get them to interact with me and try to move them across to a email list so I can then make some money back.
I have a 2nd niche lined up, very very different from this first one to test next.
Google killed my sites in 2012, and while I am rebuilding I want to try some different platforms to build income. One other advantage to using squidoo is that if I find a niche that works well then I can build out a full site on it. Squidoo is free, and while you still have to put the work in to create a decent lens (that is what they call a page on Squidoo) it is a lot less than building out a full 5 page site and of course you save $10 on the domain name.
It’s a numbers game, having one or two lenses will not make you rich. Like in the old adsense days you need to have a number of lenses. Partly because the more you throw at the wall the more will stick but also because Squidoo give you certain benefits when you become a Giant Squid (based on number of lenses, not on your calorie intake) with a minimum of 25 lenses.
So right now I am reading info that I can find and collecting keywords and ideas for lenses and then I will start building.
Downside- The only downside I can think of is that this is going to be a lot of writing and I am hearing it takes people 3 hours to make a deep and thorough lens from start to finish. So I would say that limits me to a max of one a day. That means dedication is going to be needed!
While I did get wiped out in the last lot of updates I have decided to build one large site in a niche that I actually like. Since I read the news in this niche it is easier to post a couple of times a day. I am not doing any keyword research, so far I am not doing any link building. I do not know if these things will work against the site or not but I want to give it a try.
Yes I have some new software ready to go out as well, but the thing I found when launching Viral Word Search is that it takes a lot of time to find affiliates and to sell a product the right way. I want to add a larger than normal information part to go with the software so this is going to take some time.
Remember An Hour is An Hour
No matter who you are an hour is an hour, you decide what you do with it. Try and make it something productive is my advice..
What are you testing this month?