Read Part One

In part one I talked a bit about the history of Google slaps and Exact match domains.

We all use them, they are getting harder and harder to find with good reason, They Work!

If you can get the exact domain name for the keyword you are after then add in some good on page seo you should need to do a reduced amount of work to get to where you want.

My question is how long will the advice “buy a exact match domain and install wordpress” be the only advice that anyone seems to give newbies.

Here is a comment that was made on my first post  by R W veal

I have a key worded domain .info site that ranks consistently on the first page of google for the keyword, most times more than once on the first page. However there is a .net site with the same keyword with nothing past the initial old wordpress template nothing else on the site and it is always on first page as well,

That pretty much sums up why I think a real Google slap will happen in the next 6 months to a year. When they stop messing around with Google Instant and start looking at how relevant the top 10 results are for searches they will see LOADS of domains ranking in the top 10 with nothing more than the default wordpress install.

This adds nothing of value for the searcher. But it also knocks a site that may have relevant content out of the money spots.  We have all built sites which are full of useful relevant content that we can’t get to rank high enough because someone has a junk site with a exact match domain and Google seem to love it.

I don’t think the question is really IF Google will Slap Exact Match Domains, it is WHEN will they do it and the question after than is What can we do about it?

I AM NOT saying stop looking for exact match domains

I AM NOT saying dump the ones you have

What I am saying is think about what you can do to add value to the search results, don’t buy a domain name if you know you won’t ever develop it, and be prepared to do some work. The only thing that makes you money is rankings.

Top 10 is nice, but won’t make money, you NEED top 3 to even sniff at the real income potential of your site. Having the exact match domain will NOT be enough you will have to get ready for some link building.

What I do

After buying a domain I will install wordpress (no big news there) and I will write a 500+ word post using my LSI Content creator software so it features not only the main word but some related ones.

Run the site through the process I explained previously in Getting Sites Indexed

Manual Bookmarking – Jumptags and Mister Wong

This will be enough to get the site indexed, then I leave it alone for a week or two.

After a week at least I will use Market Samurai to check where it ranks for every possible keyword I can find. All too often I have already started getting emails from my Rank Tracker Plugin telling me it is already getting some rankings but I like to check anyway.

Once I know what Google think I know what to do to move on up the ranks. Not doing any link building is NOT AN OPTION if you want to avoid the wrath of Google.

Rather than making this long post even longer, I will ask you to sign up for the rss feed, or bookmark the site as I will be publishing some posts this next week on what  I am doing to insulate my sites.

What I am doing to build links NOW..rather than reading stuff from a year or two ago let me share what I am using now..

Please do leave me a comment sharing your thoughts and ideas, I am off for a lie down as I think this is my longest post ever!