Facebook Bots Taking Over The World
Once again Facebook is in the news, well the news I read. This time not because they over priced the shares and screwed more than a few people over by doing it. Not that the share price isn’t going to drop more when the major share holders are allowed to drop some more on the market. No this time it is the bots.
The latest fun and games started with this
Some interesting things there, although someone did ask why , if they are so sick of FB, didnt they just delete their page and move on.
Linkbait maybe, if so it worked as that post is all over the place online.
The BBC also got in on the act by setting up an imaginary firm and using Facebook ads. It actually sounds like something the Mitchell brothers would have done on Eastenders!
Now to counter these bad news reports, someone made a blog post about how wonderful and useful Facebook ads were for him
Wonderful, but take into account that he promoted one event and it worked once.. He isn’t doing it week in and week out and making ROI. Also, now I am not one to be cyncial, but he does run a Facebook Analytics company (which I am going to look at when I get a chance as clearly we need more info if we are going to be using ads)
No today , Ed Dale is getting in on the act.
Ed has actually been mentioning something is wrong with Facebook for a while. If you read his FB posts and can extrapolate from the questions he asked you could tell he was seeing something, now we know what. I would say this is the best post out of them all, and not just coz I like Ed’s style!
Would You Use Facebook Ads Paul
Having read all these, and other bits and pieces.. My answer is yes I would. I would watch them closely and be ready to work them
-Change images often
-Try images with circles round, then squares , then red circles, then yellow boarders
-Think about the markets I am going for
-ROI is what I am after, if I spend $20 and make $30 that is cool, I dont care if the bots ate some of my traffic, I care for a positive ROI
I would not do ppc to start, I would not let them run when I am asleep to start, I want to have control while I am starting
No, not a lover of these..
I hope you find this round of interesting, What do you think about Facebook, ads, posts and anything else..Has it had its day for marketing?