Google March Updates – Anchor Text Changes
I dont normally take any notice of the google blog updates it normally tells us of issues once we have already started experiencing them and lots of blather..
However these 2 things made me think, wonder, peruse and generally guess on what the hell they actually mean..
Tweaks to handling of anchor text. [launch codename “PC”] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.
Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.
The first mentions a specific classifier (i.e., signal) that’s been turned off; the second mentions a new way (signals?) for determining anchor text relevance, my gut tells me this stuff matters I just can’t fully form how.
I know what I think but am not sure..what is your take on these two changes?