You Need A Marketing Plan for Kindle Or Anything Else
-Make a Product
-Sell as Many of Product As Possible
Books Are Products
I recently wrote a 25 page report on how I made money helping local authors - Buy It Here By The Way – I promoted it to my lists and as a WSo. But I could have just have easily written a book on “How to deal with painful foot callouses” and put it into Kindle format and sold it on Amazon.
There really is little difference, in most aspects. One is formated as a PDF , one is done in a format that is needed for Kindle. I probably would not put images into the kindle book, or small b&w ones if I did.
I would still write it using open office, I would still do research, I would still fret about it being good enough. If I write a book that shows people how to get free traffic or I write a book about the future in London, I still need to sit down and do it. I still have to write, I still need a editor to read it (if you need a good one contact me and I will send you the info for my editor) I still need to do the work.
A thriller is a product as much as a video series is. Writing A Book Is Not Enough
Products Need Marketing
I hate to say it but writing a book is not enough, no matter whether you sell it via Amazon, WSO pro, JVZoo, Paypal, Digiresults or you only take magic beans for it. You have to tell people it is out there.
Now there is huge leverage to be got from being on amazon, and there are games you can play (like giving it a similar name to a best selling book, 50 shades of green etc etc) but to get real traction (unless you get a whiff of luck) you need to market the book.
In the the IM world that means contacting other people who sell products in the same niche, selling it in places where IM people go and selling to your own list. You normally start contacting people in advance of release, or as soon as it is released and you hustle.
Marketing your Amazon book is not really any different, you write the book, you get it up on Amazon and then you work at marketing it. You set up a twitter account, a FB account, you set up a site for your author name (to collect your adoring fans email address so you can email them when the next book is out).
You may do free days, you tweet about it, you post about it on Facebook, you leave comments on similar books, you may even contact other authors and see if they will do a guest post about you and your book.
To really succeed at marketing anything you need a plan, in IM this is relatively easy to my mind as I have done a few products, but with Kindle I have not had the experience marketing them yet to be able to just do it off the top of the top of my head. I actually think there are more moving parts in the successful marketing of a kindle book than there are in an IM product so a plan and a list of what to do becomes even more important.
I have bought a few products on marketing kindle books and to be honest most of them were not finished when released (people just trying to jump on a hot topic) and some started great then just stopped. I have found a 21 day Kindle Marketing Plan and so far it looks great. My partner in Kindle projects is just about to start using it to help promote her first 2 books and she has commented on how well laid out and easy to follow it is.
I am certain that we will be able to improve it as we go, modest I know. If you are getting into writing (or paying someone else to write) books for kindle you need to market them.
If you are not looking at using Kindle as an extra income stream, why not? You don’t have to be a writer, you can buy ready to upload fiction books for $300, you can find a market that is under-served and pay a writer to write a book for you. Look at using your IM skills and just think of Amazon Kindle as the sales medium.
It is all about having multiple income streams, you should have websites aimed at making money in as many ways as possible. Adsense income, Amazon affiliate sites, local services, Products!
So yes I am releasing more IM products, yes I do work on ecommerce sites for local business, yes I do build sites for plumbers, yes I still have amazon and adsense sites and I am writing a book all about the future in London. I am also thinking of buying some ready to go books, or finding a niche and getting a book written.
Not because I believe that Kindle will save us all, but because I see it as a market to sell products and that is what I make a lot of my income from.